Post by account_disabled on Feb 20, 2024 4:28:02 GMT -6
Social responsibility has become an important pillar for most companies that have found in it a way to contribute positively to the environment and to their collaborators. And although this term has been promoting best practices for some time, there are companies that still do not know how to develop programs focused on this matter or how to promote them appropriately. To guide them, experts in social responsibility have emerged who support and train companies and their staff with the aim of transforming their business and working model into a more responsible and sustainable one. Recently one of these people visited our studio to share some of his knowledge with us in our section: “The Interview”. Watch the full interview Belén Merino Vázquez is a communications, CSR and Sustainable Development consultant in Spain.
For her, her European, Spanish, Mexican and American vision has allowed her to understand that terms such as responsible consumption have advanced social responsibility in all these areas. This Ecuador Mobile Number List is because consumers are beginning to be more aware that the products they purchase and their way of living have an impact on the environment and communities. Therefore, more and more interest groups are demanding that national and international companies improve the quality of their products, be more responsible with their value chain, reduce their environmental impact and, above all, be honest with consumers. both on product labels and in their communication. “1 in 3 consumers would be willing to pay a higher price for a product or brand that has proven to be truly socially responsible,” he mentioned.
And the reputation? Reputation is another pillar that companies have been taking too much care of, especially because consumers are not willing to tolerate mistakes on the part of companies. However, for some experts, reputation is a term that cannot be controlled by companies but is considered one of the majority assets of companies because we live in a tangible moment. Although today investors are also taking into account other pillars, such as knowledge, brand value or patents. Does CSR build reputation? According to Belén Merino Vázquez, corporate social responsibility builds almost 40% or more of a company's reputation because the decisions they make or their behavior speak for the company, but there are two extremely important aspects that companies must take into account: do things well and tell them.