Post by heycrush5500 on Jan 18, 2024 3:07:54 GMT -6
Why can a small scope lead to great successes? In influence marketing, companies not only look at the big internet stars, but also show interest in profiles that have a small but very loyal and interactive group of followers: micro influencers. Who and what are micro influencers? The definition of micro influencers is very imprecise. Some talk about those who have between 250 and 5,000 followers, while others classify them between 1,000 and 10,000. We do not classify micro influencers based on a specific number. In some cases, there may be very interesting micro influencers for some market niches who have even less than 250 followers. The most important thing: micro influencers achieve high engagement since as opinion leaders , they reach a specific target group; Their followers consider them experts in a certain area; which results in a high degree of credibility .
Summary: Micro influencers are very useful for particularly coveted target groups. Why is it worth working with micro influencers? We can no longer imagine social networks without influencers. Their influence is high, but simultaneously the distance between them and their followers grows as they gain popularity. On the Special Database contrary, micro influencers maintain close contact with their followers: They have very interactive and especially loyal followers and Not only do they generate high rates of Likes , but they They also often obtain longer-lasting effects than those of macro influencers who promote different products and thereby lose credibility. Micro influencers make their followers focus intensely on the brand or product. For this reason, micro influencers, especially bloggers, are especially suitable for commenting on products and topics that require explanations. What are the advantages of campaigns with micro influencers? The advantages are not only based on a high engagement rate , but also on a loyalty factor within the community.
The personal exchange and trust of the followers speak in favor of campaigns with micro influencers: that offer authentic content, is equated to a personal recommendation among friends and It is also developed with a small advertising budget. Micro influencers are the perfect solution for campaigns that must be especially authentic without having to be expensive. Micro with macro selection The majority of micro influencers only accept collaborations when there is "chemistry" between the brand and the influencer and the product to be advertised fits their own profile and the target group. This means that the correct micro influencer must be chosen from a large selection of profiles. A good approach would be to consult their publications to get a first impression of the micro influencer's way of working. e selection of the ideal candidate to the final execution of the micro influencer campaign, with our valuable know-how.