Post by account_disabled on Mar 4, 2024 22:33:07 GMT -6
Palleiro Categories B2B Marketing , Video marketing What to say in a corporate company video What tools do you use to present your company, your products or services? If your answer is a corporate video, congratulations! You are on the right track to connect with your clients, suppliers and the general public in this 21st century. But if the first thing that comes to mind is that dossier - a diptych, triptych or a summary on paper, pdf or powerpoint - in which you explain in a more or less extensive way and with photographs of what your company does, its services and how to contact you, it is time to change your communication and marketing strategy. Do you know for a fact that your contacts have stopped to read and understand that document that you have provided them and that you have spent so much time writing and layout? Let me tell you that, unless there is obvious interest, the answer will be no.
Because no matter how spectacular or striking your dossier is, you are forcing your contact to make an effort and, we must remember, we live in the age of immediacy and simplicity. Therefore, one of the most effective tools you will find to communicate with your internal external audiences is, without BTC Users Number Data a doubt, video marketing. Corporate video: the best presentation Audiovisual content is the most direct, most attractive and most practical way to reach people. It is easily consumed and digestible . It is only necessary to take a look at the data and consumption statistics of television and video platforms or social networks that have incorporated audiovisual content. They have been shot! The same thing happens in business. If you want to sell, generate a brand image, make yourself known... the corporate video will be of great help to you . Whatever you want to convey about your company will be highly effective through the image, as it facilitates understanding, increases impact and captures attention. Furthermore, a very important aspect is that it provides greater credibility, stimulates memory, generates greater empathy and, above all, engagement.
All this with the versatility it offers and the possibility of going viral through different media or communication platforms. What should your corporate or company video include? You already have it clear. The corporate video is the tool that will provide a differential touch to your communication and marketing strategy. And now that? Where to start? We give you some tips so that your audiovisual piece or pieces are the most appropriate and connect with your users. 1. A purpose A corporate video must have a purpose , an objective. Making a corporate marketing video just because it doesn't make sense, it must have an intention, only then can you convey a correct and concrete message. Do you aspire to generate brand image? Publicize a specific product or service? Do you want to present your company? Explain a part of your production process? Do you want to reach a specific type of customer? It is the starting point to be able to carry out a first briefing regarding the message to be conveyed. 2. A clear message Once our objective has been defined, it is time to choose our message.
Because no matter how spectacular or striking your dossier is, you are forcing your contact to make an effort and, we must remember, we live in the age of immediacy and simplicity. Therefore, one of the most effective tools you will find to communicate with your internal external audiences is, without BTC Users Number Data a doubt, video marketing. Corporate video: the best presentation Audiovisual content is the most direct, most attractive and most practical way to reach people. It is easily consumed and digestible . It is only necessary to take a look at the data and consumption statistics of television and video platforms or social networks that have incorporated audiovisual content. They have been shot! The same thing happens in business. If you want to sell, generate a brand image, make yourself known... the corporate video will be of great help to you . Whatever you want to convey about your company will be highly effective through the image, as it facilitates understanding, increases impact and captures attention. Furthermore, a very important aspect is that it provides greater credibility, stimulates memory, generates greater empathy and, above all, engagement.
All this with the versatility it offers and the possibility of going viral through different media or communication platforms. What should your corporate or company video include? You already have it clear. The corporate video is the tool that will provide a differential touch to your communication and marketing strategy. And now that? Where to start? We give you some tips so that your audiovisual piece or pieces are the most appropriate and connect with your users. 1. A purpose A corporate video must have a purpose , an objective. Making a corporate marketing video just because it doesn't make sense, it must have an intention, only then can you convey a correct and concrete message. Do you aspire to generate brand image? Publicize a specific product or service? Do you want to present your company? Explain a part of your production process? Do you want to reach a specific type of customer? It is the starting point to be able to carry out a first briefing regarding the message to be conveyed. 2. A clear message Once our objective has been defined, it is time to choose our message.